Are you new to Evetfull BN? Maybe your space recently opened in the hottest part of town, and you want to generate buzz about the business. Or perhaps you have listed your venue on Eventfull BN but want to take it to the next level. Either way, you made a wise decision to partner with Eventfull BN. The powerful marketplace accelerates your event business and increases your online visibility and exposure. When you list your venue on Eventfull BN, adopt this as your guiding principle: “My listing is a living, breathing reflection of my events venue.” Continue reading for a list of tips and tricks for optimizing your listing.
1. Keep your listing up-to-date with fresh photos and videos
A picture is worth a thousand words, but multiple images are even better. The sweet spot is between five to ten high-quality images. What do we mean by high quality? The first image should be a wide, bright image of the main room. Think about what differentiates your venue and allow the photo to capture the space’s uniqueness. Further, this image shows up on the search page within the website, so a striking image is the best way to make a strong first impression with event organizers. Post photos that reflect the type of events hosted in your space. For example, if you are a wedding venue, display a photo of your space set up for the special day. If your space has windows, take a photo during the day to capture and show the venue’s natural light. Additional images should show private and semi-private rooms. Having a short video will also compliment your listing. This is why during the venue owner registration form, we encourage venue owners to, at least, post 8 images, and if possible one video. Aesthetics is an important first impression and by providing an attractive visual aid, make your space the first choice when event planners are browsing our platform.
2. Respond quickly when event organizers submit quote requests.
An event organizer’s expectation for venue response times is sky-high, but it is important to respond to a quote request as soon as you can. You will close more business if you respond faster than your competitors. Eventfull BN system ensures that Venue Owners, and multiple representatives, are informed as soon as an event planner makes a booking on our platform both via email and whatsapp text. You can also turn on the notification on your email to ensure you'll never miss a potential customers' email.
3. Recognize seasonal moments throughout the year. Use them to your advantage!
The first step is to take a look at a calendar and identify moments throughout the year that could bring in big business. The next step involves updating your listing to address those moments or seasons. This update should take place at least three months before the moment or season you want to target. As you know, event organizers are searching for spaces several months (or a year!) ahead of their events. Capitalize on popular times throughout the year by updating your listing. For example - say your business goal is to book your space every weekend over the Ramadhan holiday season. Consider uploading images from previous holiday gatherings, post an article, or advertise on our platform to let customers know that you're ready to open your doors for the festivities.
4. Optimize for Google SEO Keywords
Make sure your listing contains the top event keywords that are searched by Event Planners on Google. This is the reason why the description of your venue is very important on our listing. Plus, having a well written article regarding your space, past events, upcoming events, etc, will definitely help in this regards as well. Google will then read your listing and articles, and you will have a better chance of showing up in search results.
Top Keywords include:
Banquet Facility, Best Restaurants, Best Restaurants for Events, Bridal Shower, Cocktail parties, Cocktail Receptions, Corporate Events, Event Space, Event Spaces, Group Dining, Holiday Parties, Large Group Dining, Corporate Meeting, Party Rooms and Restaurants, Private Cocktail Parties, Private Dining, Private Dining Room, Private Dining Rooms, Private Dining Spaces, Private Event Space, Private Events, Private Meeting Spaces, Private Meetings, Private Party Planning, Private Party Venue, Rehearsal Dinner, Semi-private event space, Special Events, Unique Event Venue, Wedding Receptions, Wedding Shower
5. Use All your Spaces
If you have a venue with multiple spaces, why not list all of them? This is a great opportunity to utilize all the facilities that you have for different events. Example: If you are a club or a resort, you can open your halls, fields, or beach areas for weddings, performances, sport events, etc, gym or swimming pool areas for group workouts and classes, rooms, restaurants, or lounges for cooperate meetings or gatherings, golf area for competitions or community events, etc. The possibilities are endless. Bonus info: Did you know you can even list your house? Open your doors for birthdays, gatherings, and even weddings. This can bring a whole new income opportunity for you.
6. Make use of all your available amenities and services
After we connect you with a potential client, this is when Venue owner selling skills comes into play. When event planners chooses a venue, they want to make sure that they get the best value for money from your chosen venue, based on what they require. This means providing complimentary basic amenities but as an event owner, you can always provide extra services at an extra cost such as concierge, entertainment, catering, security, extra sound system, decorations, etc to open opportunities for customers to get everything they want and optimizes the venue owners event services.
7. Be flexible in providing availability options
The most common mistake a venue owner makes is to bluntly reject a customer when a space is not available for their specific date. When a space is not available on that day, always give your client the option to choose either a different date, time, or space. Getting a new customer interested in your venue is difficult, so rejecting them bluntly will result in them not being interested in your venue anymore. By giving them options, it shows that you value their business and would like to work with them at some point in the future.
Now that you know the top seven tips and tricks for optimizing your listings, it is time to generate more leads! Any other questions about your listing? For current venues listed on Eventfull BN, email us at firstname.lastname@example.org. Please email email@example.com or register on our online form if you are interested in listing your venue.